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Thursday, April 26, 2007

How can your business benefit from technology

These days pretty much every small businesses has at least one computer with internet access, e-mail and a suite of expensive Microsoft software loaded on it, but how much good is this actually doing for business? The information at your fingertips, and the speed with which you can communicate with customers and suppliers is indeed truly awesome in comparison with 5 years ago, however is it giving your business an edge on your competition? The answer is probably no.

The reality is that this technology is now the norm, you will certainly miss it if its taken away, and you probably won't survive longterm without it, but very few "small and medium" sized companies use technology to anywhere near its potential.

The irony in this, is that the return on a companies IT investment doesnt truly emerge until it either uses the technology to sell more, or run their business much more efficiently, and these benefits, unlike e-mail and web access, bear measurable returns on investment; They also actually help a business to get ahead of their competition.

I believe that most Small and Medium sized companies have already done the painful bit, by investing in the core infrastrcture such as their network and their PCs, but that they are perhaps missing out on the most lucrative and measurable aspect, which is working out how they can use it all to maximum advantage.

posted by James Stratton

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