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Friday, June 22, 2007
Does your website sell?
I have just returned from a sales course in London and it got me thinking about how we sell and how your website fits within the sales process. Your website is the first point of contact for many of your prospects and so it must do the initial sales job for you. Ask yourself this: would you put someone on the phone to a prospective client who has no sales skills and doesn't appreciate the sales process that your company goes through? I assume the answer to this is no. So if your website is the first point of contact...
Thursday, June 14, 2007
Windows Mobile. Outlook on the move
When you are in business these days, deciding on the best electronic device to have in your pocket is not easy. Do you go for a Blackberry, or perhaps you upgrade your phone, or perhaps there is a better option? Well maybe there is. For 18 months now I've been using an I-MATE K-JAM ( I've now got my eye on this one, which looks even better http://www.htc.com/product/03-products-2.htm) phone. This little device pretty much gives me the entire contents of my Microsoft Outlook seamlessly synchronised with my office, meaning I get my e-mail pushed, my office calendar, tasks and all...
Wednesday, June 13, 2007
How you can take what Avis is doing and apply it to your blog
I found an interesting article on e-consultancy where they interview Xavier Vallee - the head of marketing for Avis UK. In the interview he discusses how Avis are using business blogging to their advantage. I was interested to find out more because before I read the article I could not see how Avis would benefit from a blog. The customers want to rent a car and that is it. Why would Avis want to blog? What advantage would this give them? What would they blog about? And most importantly, is it really worth all the money? Ask yourself the same...
Tuesday, June 12, 2007
Writing effective web copy
While writing a brief guide on how to create effective web copy, I thought I would post it up here as well. In order to write successful content for the web, consider the following advice: Make content scannable. Your users do not read text on your web page word for word so make it easy for them to pick out key messages. Adding bullet points, bold words and short paragraphs helps to make your content more scannable. Use only one key message per paragraph. Users will become confused and uninterested if you try to include too much information too quickly....
Friday, June 1, 2007
New Connexion Identity is launched
On the 1st of June Connexion went live with its new corporate identity. Developing our new identity hasn't simply been a case of designing a new logo and a new graphical look for our business; it's been so much more than that. We have tried to fully understand our business and its strengths, and to fashion a brand that effectively communicates what we do and the way we do it. If there is one thing that we have learnt above all else over the last 13 years, it is the need for us to Think Beyond Technology. In other words,...
This page contains all entries posted to ConnexionBlog in June 2007. They are listed from oldest to newest.
May 2007 is the previous archive.
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Many more can be found on the main index page or by looking through the archives.
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