Blog
Friday, June 1, 2007
New Connexion Identity is launched
On the 1st of June Connexion went live with its new corporate identity.
Developing our new identity hasn't simply been a case of designing a new logo and a new graphical look for our business; it's been so much more than that. We have tried to fully understand our business and its strengths, and to fashion a brand that effectively communicates what we do and the way we do it.
If there is one thing that we have learnt above all else over the last 13 years, it is the need for us to Think Beyond Technology. In other words, see things through the eyes of you and your business. Only by doing this can we truly help to align technology to your business needs. Our re-brand is important in cementing this value in the minds of our team and our customers and prospective customers.
Our mission is simple and clear; to be your Trusted Technology Partner
By bringing together a wide range of IT competencies and experience specifically for small and medium sized business, we aim to develop customer relationships by providing professional advice; support and service that you can depend on to help your business to get the best return on its IT investment.
Our new website provides case studies of some of our work which we hope will provide clear examples of how we can help your business.
As part of our commitment to providing useful technology advice, we have introduced a Blog and an e-newsletter service which we will use to send useful and relevant information out to subscribers on a regular basis.
We hope you like the new identity as and would love to hear from you with any comments or feedback.
Congratulations on your rebrand and may I wish you many more successful years in business.
posted by David Welling | 01.06.07 @ 14:44
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The two driving forces for a company's "purpose" as defined in their strapline are a) What specific value can I add to my clients business b) Why should the client chose us. In a consumer goods market this can be wrapped up in an obscure slogan like "Just do it" or "coke is it" but in business the ratio of brand values to gauranteed deliverables shifts. When new technolgy was all about innovation and cutting edge businesses could be sold the line "well its state of art isn't mate, you wont find any one who is any more reliable than us" nowadays with technology so far ahead of user requirements, and off the shelf solutions being reliable, cheap and freely available its all about delivering real solutions that work, applications that are relevant, service thats efficient. No longer can technology apologise for breakdowns and failures. Today technolgy is at last being used as a tool like a telephone system, or car not a mystical process that fails more than it succeeds. So slogans now need to be solution driven, added value driven, real world.
posted by Jonathan Greenyer | 04.12.07 @ 12:39
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thanks for your interesting opinion. My belief is that there are no rules and that winning slogans cannot be precisely defined. In respect of our strapline, we have had comments from people that get it and really like it, and from those that dont, so I am inclined to think its also fairly subjective.
posted by James Stratton | 04.12.07 @ 15:55
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