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August 2007 Archives
Friday, August 24, 2007
Web analytics and what to measure
Previously I discussed the importance of measuring the performance of your website in order to understand the ROI you were receiving. Nowadays there are plenty of very comprehensive web statistic packages out there that will give you every single detail of how your website is performing. These details can be quite confusing and if you don't understand what it is you're looking at then you are missing out. Listed below are the key items I look for when analysing a website and why they are important. Visitors Naturally, this item measures the number of visitors (sometimes unique) to your website....
Monday, August 6, 2007
How to measure ROI on your website
In a previous post I asked "Is your website ever finished?" and discussed how your site should be constantly evolving. Following on from this I'll explain how to measure the return on investment for each change you make to your site. It is imperative that you measure the return you get from each marketing campaign or change you make to your website otherwise how will you know what works and what doesn't? If you can measure exactly how much of an impact or money your marketing campaign has made then you pretty much have the key to a successful -...
Wednesday, August 1, 2007
How your business can benefit from Instant Messaging
Instant messaging is becoming increasingly critical as a business tool and by 2013 it is estimated almost all workers (95 per cent) will be using it as their primary technology tool for real-time communication. Over half of UK businesses lack policies on IM usage in the workplace, according to a new report. The benefits of Instant Messaging Instant Messaging has many benefits for your business and it must not be thought of as simply a way for your employees to chat with their friends. Allows for "instant" communications between people. This can save time and money as you can resolve...
This page contains all entries posted to ConnexionBlog in August 2007. They are listed from oldest to newest.
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