Multimedia

In recent times, the uptake of faster internet connections has paved the way for multimedia and the web. Adding multimedia to your website adds interest and allows for a greater immersive experience. However, multimedia must be used correctly or you will quickly find it becoming a hindrance to your site.

Uses for multimedia

Flash – Flash can be used for many number of applications on your website including interactive banners, games, virtual tours and media players. You name it and there is probably a way to do it in Flash, however because of this Flash has been misused and so care must be taken.

Virtual tour and panoramas – Give your users a virtual tour of any environment, allowing them to see what you have to offer from the comfort of their machine.

Product demonstrations – Allow your users to ‘virtually try before they buy’ giving them confidence in your product and the desire to buy free from fear of the unknown.

Music, audio and video – Music and video have been creating the biggest news online in recent times and adding this to your site can help to enhance the experience. Video sales presentations, professional music, engage users with voiceover and provide audio feedback for visually impaired users.

Podcast – Adding a video or audio podcast to your website allows users to download the information from your site when they want allowing them to keep up to date with news when they have time. Podcasting is a great way to get users coming back to your site.

The right way to use multimedia

Adding multimedia to your website is a great way to liven up your site, however as we have all seen, used incorrectly it can be a huge annoyance to your user. We ensure that if multimedia is used it must be for non essential parts and should be accessible, providing alternative versions for those who can’t access.